538 gives Christmas its balls back

Radio 538 and Microsoft are presenting the biggest award party the Netherlands have ever seen.  The  ‘538 Jingle Ball’ will bring out the wild side of X-mas in every one of its over ten-thousand party-hungry visitors.
The spacatcle will take place in the Ziggo Dome in Amsterdam and is star-studded with (inter)national top artists and DJs.

BSUR and 538 developed an equally festive and crazy launch-campaign that calls on the whole of Holland to join the party in the most original and kooky costumes they can think of.

The MINI WRC is the baddest, fastest MINI ever and a car little and big boys dream of. We created slick poster prints that they wouldn't just like to see hanging on a billboard but the walls of their room.

British Photographer Rick Guest

A quirky driver, a freaky hitchhiker, a whimsical soundtrack and the snowy roads of iceland…anything can happen in a MINI Coupé. It's another day, another adventure.

Directed by Kevin Thomas.

Created with the MINI Team at © BSUR 2012 - www.bsur.com

The mission of the "Another Day. Another Adventure." integrated campaign for the MINI Coupé and Roadster was twofold: To establish the two new models' adventurous and masculine niche within the existing product range as well as to revitalize the whole MINI brand. This was achieved through TV, print, social media and branded content.

Created with the MINI Team at © BSUR 2012 - www.bsur.com

These prints are part of the "Another Day. Another Adventure." campaign platform. We had to communicate that the MINI Coupè will turn your daily drive into a exciting and thrilling adventure, no matter where you are.

Film about the new MINI Rocketman Concept launched on the Geneva Motor Show 2011.


Created with the MINI Team at © BSUR 2012 - www.bsur.com

An integrated campaign for Greenpeace Energy aimed at raising awareness for the dangers of nuclear-energy. This is a student project done at Miami Ad School Hamburg.